Metric 01
150+
brands guided
COLOR STRATEGY
Color That Speaks Clearly
Hue Think builds color systems, visual identity guides, and naming support for startups, agencies, and creators. Your brand looks clear on decks, sites, and social posts.
Metric 02
40+
color systems built
Metric 03
4.9/5
client rating
How it works
A simple four-step process
Check your current colors, contrast, and use across site, deck, and social.
1-week review
Brand Color Audit
From $750
Check your current colors, contrast, and use across site, deck, and social.
2-week sprint
Palette Development
From $1,500
3-week build
Visual Identity System
From $3,500
01Fast start
Moodboard Direction
From $900
Shape the look before design starts with boards, refs, and clear notes.
02Deck refresh
Presentation Styling
From $1,250
Clean up investor and client decks with slide rules, charts, and color use.
03One naming round
Naming Support
From $1,100
Get name paths, checks, and shortlist notes for new offers or startups.
Core services
Color-led brand work
We review your current colors, contrast, and use across web, decks, and posts.
01
Audit the colors
02
Set the rules
03
Build the system
04
Hand off clean files
Case studies
Color work with clear results
Current color audit Palette direction notes Two revision rounds Summary PDF Review call
One-time projectOne-time project
Starter
From $1,200
- Current color audit
- Palette direction notes
- Two revision rounds
- Summary PDF
- Review call
Most popularSplit payment
Signature
From $3,000
- Full color map
- Custom palette set
- Moodboard direction
- Visual identity rules
- Slide styling guide
- Naming shortlist
Custom scopeCustom scope
Scale
From $6,000
- Multi-brand color map
- Identity system files
- Launch deck styling
- Naming support sprint
- Three workshop calls
- Brand use manual
What clients say
What clients say
Sales decks now feel steady, and the design team cut rewrite time by half.
Fintech
Fintech brand gets a calmer blue system
Sales decks now feel steady, and the design team cut rewrite time by half.
Beauty
Skincare line moves from soft pink to sharp
Agency
Agency pitch deck turns gray into a clear story
SaaS
SaaS launch gets color rules that scale
Creator
Creator brand finds a stronger voice in color
Color systems for startups
Mara Ellison
Contrast checks and palette tests
Jonas Reed
Slides, moodboards, and layout
Priya Nair
Offer names and tone checks
Theo Bennett
Proof
Customer notes
Verified
“Our deck looked like one team made it after Hue Think fixed the colors.”
Nina Carver
Founder, Northstar Labs
Verified
“Clear palette rules saved us hours on every new page and post.”
Jasper Cole
Marketing Lead, Vale Studio
Verified
“The naming notes were sharp and easy for our founders to use.”
Mina Shah
COO, Frame Eight
Service area
San Francisco Bay Area
San Francisco, Oakland, Berkeley, Palo Alto, San Jose
Area 01
San Francisco Bay Area
San Francisco, Oakland, Berkeley, Palo Alto, San Jose
Area 02
New York City Metro
Manhattan, Brooklyn, Queens, Jersey City, Newark
Area 03
London & South East
London, Brighton, Reading, Oxford, Cambridge
Area 04
Remote Across North America
Los Angeles, Seattle, Austin, Chicago, Toronto
Journal
Read the latest notes
Food and DrinkJul 13, 2026
Traditional Methods for Fermenting Kimchi at Home
Questions
Common questions
Quick answers before visitors choose a product, service, or next step.
01What do you start with?+
We start with a color audit, then set rules for palettes, decks, and brand files your team can keep using.
02Can you work with a new brand?+
Yes. We help startups, agencies, and creators shape colors and names before launch, so the first version feels clear.
03Do you fix old brand colors?+
Yes. We clean up the palette, improve contrast, and make the system easier to use across web, slides, and print.
04How long does a project take?+
Small audits take about one week. Full identity systems and naming support usually take three to four weeks.
05Do you help with pitch decks?+
Yes. We style pitch decks, sales decks, and client slides so the brand feels clear on every page and quick to scan.
06Can you work with our team?+
Yes. We share simple files, clear notes, and review calls so your team can keep using the system after handoff.
Get color notes
Get short notes on color, naming, and brand systems, plus before-and-after examples you can use in your own deck or launch.